The Problem: I need an effective marketing strategy that would not cost me a lot.

When I was starting my business, I was looking for ways to market my business without having to pay for expensive newspaper pages and radio plugs. Of course, I spent on some communication materials and also made calls to prospective customers. I saw my business growing as more people started to call in. I would ask callers about how they found out about my business, and they would tell me that a friend referred them and gave them my business number. Call management is therefore crucial to the success of my business. With that, I wanted to maximize my phone’s capabilities and use it to promote my business as well.

The RingCentral Office Solution: Messages on-hold

Callers who wish to inquire about my business are able to listen to service announcements and promotional messages while they are waiting on the line. Aside from holding their attention while waiting for their calls to be answered, they also get to receive information and may even be more encouraged to buy my products. This is at no cost at all for me. It is not only effective, but is also very affordable and easy for me. I can change the messages by logging into the Call Controller. Also, I can set how many messages are played to callers on hold. Messages can be played in a continuous manner, or they can be played in between music.

Related Features :

Messages on-Hold:

"Much like how I use custom greetings, I use the music played to callers on-hold to brand my business. With RingCentral Office, I can choose from among different kinds of music..."

Call Controller:

"Every extension of my RingCentral number has its own Call Controller account. Through this, my employees can easily manage the calls, faxes and voicemails they receive..."

Music on-Hold:

"Much like how I use custom greetings, I use the music played to callers on-hold to brand my business. With RingCentral Office, I can choose from among different kinds of music..."